A quote from a recent Village Voice article, re: She & Him.
"The interesting thing, if you care about "retro culture," is that She & Him are taking what was once mass-market pop music and repackaging it as something "indie" or alternative. Their statement of rebellion is to reject everything made after the early '70s. But lots of bands have done this, and done it with more creativity—Belle & Sebastian, say, or the Magnetic Fields.
I also find it weird that Deschanel and Ward talk about how comfortably they got along, because there's something essentially cold about Volume Two. The happy songs aren't happy, and the sad songs aren't sad: When they cover Skeeter Davis, they leave out the sass; when they copy the Ronettes or the Crystals, they leave out the teenage throb; when they reach for the Beach Boys, their professionalism eclipses their innocence."
The more I think about it and listen to it, the more She & Him just seems like a big ol' ploy to make lots of money. (It doesn't hurt that Deschanel refused to let me interview her on a feature story I was writing about their upcoming Cleveland show. Apparently she only does interviews in person, and I'm not the first to be rejected - Jill writes for Billboard.) I'm very curious to see how/if my feelings change when I see them next month.
(P.S. Hipster Runoff is right - M. Ward totally looks like a d-bag with his facial hair. No offense M! I do love you forever!)